WHEN RAPPERS STARTED RUINING BRANDS
WHEN RAPPERS STARTED RUINING BRANDS
📍 SCENE: Same bougie-ass bar. But tonight? Extra chaotic. A new brand just walked in, and niggas ALREADY mad.
🟥 MG (Marin Golub) and 🟨 OV (Off-White) STILL BEEFING.
🟩 GU (Gucci) TRYNA ACT CLASSY AGAIN.
🧱 SUP (Supreme) enters, dressed like a walking billboard.
🧱 SUP: Ayo, what’s good? We the OG streetwear kings in here.
🟥 MG: Nigga, y’all built like a high school dropout’s retirement plan.
🟨 OV: Boy, y’all out here sellin’ BRICKS. Like, LITERAL construction bricks. Niggas out here coppin’ Home Depot merch and callin’ it fashion.
🟩 GU: Supreme got y’all camping outside for 72 hours just to buy a fanny pack that look like a Happy Meal toy.
🧱 SUP: Man, we BEEN doin’ this. Rappers and skaters made us legendary.
🟥 MG: Rappers? Nigga, your brand got passed around more than an IG model. One year it’s on every rapper, next year it’s in a clearance bin at Marshall’s.
🟨 OV: Nigga, Supreme so mainstream, y’all collabing with OREOS. Ain’t no way I’m payin’ $500 for a pack of cookies, you out here feedin’ the hypebeast homeless.
🟩 GU: Supreme fans really be dressed like they got lost at a skate park but never learned how to skate.
🧱 SUP: Y’all just mad 'cause we sell out in seconds.
🟥 MG: Nigga, yeah, and then y’all back on StockX faster than Balenciaga’s FBI case.
🟨 OV: Supreme turned fashion into a raffle ticket system. Niggas out here treatin’ T-shirts like lottery scratch-offs.
🟩 GU: Supreme fans really be wearin’ full box logo fits like an NPC with the default outfit equipped.
🧱 SUP: Man, at least we got culture.
🟥 MG: Culture? Nigga, your brand made niggas pay $300 for a BRICK. Niggas out here tryna flex a piece of a sidewalk.
🟨 OV: Bro, Supreme turned resale culture into a full-time job. Niggas buy a hoodie and gotta report it on their taxes.
🧱 SUP: Y’all hatin’, but at least we got legendary collabs—
🟥 MG: Nigga, Supreme collabs with ANYTHING. Supreme done dropped shovels, nunchucks, fuckin’ subway cards. Niggas out here rockin’ Supreme BAND-AIDS like they survived a fashion drive-by.
🟩 GU: Supreme the only brand where your accessories got a higher resale value than your actual clothes.
🟨 OV: Lemme be real, rappers the reason half y’all brands fell off.
🟥 MG: Facts. Soon as rappers start shoutin’ a brand every five seconds, shit go downhill.
🟩 GU: Oh yes, the infamous curse of the rapper endorsement…
🧱 SUP: Man, we still poppin’ tho—
🟥 MG: Yeah? Remember when Supreme was underground? Now every SoundCloud rapper wearin’ full box logo fits lookin’ like a walking YouTube ad.
🟨 OV: Gucci had that same issue. One day it’s luxury, next day niggas rockin’ head-to-toe Gucci lookin’ like designer leprechauns.
🟩 GU: AHEM! Excuse me? Gucci has remained—
🟥 MG: Nigga, Soulja Boy had y’all lookin’ like a mid-life crisis on cocaine.
🟩 GU: That was a different time.
🟨 OV: Nigga, y’all had rappers wearin’ Gucci belts so tight, they lost circulation.
🧱 SUP: But that’s exposure—
🟥 MG: Exposure? Nigga, brands get too much rapper exposure and next thing you know, they in T.J. Maxx.
🟨 OV: Look at Amiri. One day it’s fresh, next day every rapper wearin’ the same rhinestone jeans lookin’ like they lost a fight with a Bedazzler.
🟩 GU: Look at Burberry! They let rappers take over, and suddenly niggas out here in head-to-toe Nova Check lookin’ like picnic tablecloths.
🟥 MG: Maison Margiela? Once the artsy nigga brand, now they sellin’ CUM SHOES.
🧱 SUP: Ayo chill—
🟨 OV: Nah, fuck that. Maison Margiela out here makin’ shoes lookin’ like a nut factory explosion.
🟥 MG: Nigga, Balenciaga let rappers in and next thing you know, they sellin’ trash bags as handbags.
🟩 GU: Ah yes, the decline of exclusivity…
🟨 OV: It’s a cycle. First, the brand is underground. Then rappers start name-droppin’ it. Then middle schoolers start rockin’ fake versions, and before you know it—
🟥 MG: It’s in a mall next to a Chick-fil-A.
🧱 SUP: Man, y’all just oldheads mad at new money.
🟨 OV: Nigga, you Supreme fans PAYIN’ to look like an unboxing video thumbnail.
🟥 MG: Supreme had the cleanest fall-off in history. One minute they the kings of streetwear, next thing you know, niggas out here sellin’ Supreme paperclips for resale prices.
🟩 GU: Supreme is what happens when a brand becomes a meme and doesn’t know when to stop.
🔥 FINAL SCORE:
✅ Marin Golub: Still elite, still untouchable.
✅ Off-White: Holding strong but still side-eyeing Supreme.
✅ Gucci: Lowkey took some damage, but still tryna act classy.
❌ Supreme: Box Logo? More like BOXED OUT. Niggas sent back to 2016.